Rob DaviesEmail me
HomeServicesAboutWorkTestimonialsEN/DE
B2B marketing leader · CRM & lifecycle · Berlin

Artificial advice is cheap.
Real expertise compounds.

Two decades of CRM and lifecycle marketing for technology companies.
Right now: Leading Global B2B Lifecycle Marketing at Wolt.

Email meWhat I do
TL;DR
A machine will give you an answer in seconds.
Twenty years experience will tell you if it’ll work.

What I do.

01
CRM strategy & architecture
The customer data and messaging model your business actually runs on.
02
Lifecycle & retention programs
Onboarding, engagement and win-back journeys that hold up past the first quarter.
03
Marketing automation build-out
Getting campaigns out of the deck and into a platform that sends them — built with AI where it's faster, shipped when I say it's ready.
04
Martech stack & integrations
Choosing, connecting and decommissioning tools so data arrives where it is needed.
05
Data, segmentation & audiences
Audiences built from behaviour, and maintained as the business changes.
06
Leadership & coaching
Teams and habits that keep the programme running after I leave.
Twenty years · Clients and employers
WoltALSO GroupJohnson & JohnsonT‑MobileHewlett Packard EnterpriseLenovoHuaweiCiscoAMDPerdooMilengo
What people say

“I was fortunate to collaborate with Rob on optimizing our core marketing systems. His strategic thinking and commitment to innovative solutions have resulted in substantial efficiency improvements.”

Lara Brinke
GLOBAL MARKETING MANAGER, ALSO GROUP

“There is no competence without execution. When I hired Rob, I gave him a list of 22 marketing activities that I had not been able to implement at Milengo for the previous year. Within six weeks all the activities were turned into projects and acted upon.”

Renato Beninatto
BOARD OF DIRECTORS, LANGUAGE IO — HIRED ROB AT MILENGO

“Rob’s deep expertise in digital marketing, especially in the technology industry, allows him to consistently come up with creative and innovative solutions that push the boundaries of what’s possible.”

Céline Barguet
COMMUNICATIONS LEAD — REPORTED TO ROB

“Rob really knows the meaning of customer service. He is definitely at the top of my list of vendors.”

Emmanuel Margetic
DIRECTOR OF MARKETING AND SALES, ZAB TRANSLATION SOLUTIONS — CLIENT
Say hello.
Email me
BERLIN · EU
CET / CEST
LINKEDIN
HOME
PRIVACY
© 2026