Twenty years, in-house and agency.

Eight employers and twenty years of client work, from early-stage startups to Fortune 500 technology brands. The job has been the same throughout: building the programmes that find, keep and grow customers.

Employers

In-house marketing and marketing operations roles, from scale-up to global distribution.

Wolt2025 — NOW

ALSO Group2018 — 2025

Perdoo2017 — 2018

Yunus Social Business2016

Milengo2010 — 2013

Hifi-Tower2008 — 2010

Plumbase2007 — 2008

Bang & Olufsen2005 — 2007

Clients and brands

Consulting engagements and the technology brands I have run campaigns for.

Johnson & Johnson

T‑Mobile

Hewlett Packard Enterprise

Lenovo

Huawei

Cisco

AMD

Amplexor

As a consultant

CRM and lifecycle engagements

Four years running RDC Berlin, providing marketing services to technology and business services companies, with clients from early-stage startups to Fortune 500 multi-nationals.

In-house

Marketing leadership roles

Currently leading global B2B lifecycle marketing at Wolt. Previously led marketing automation, email and project teams at ALSO Group across 30 countries, and built the marketing function from scratch at Perdoo.

Selected results

€15M

Closed revenue in 6 months

From a single acquisition programme built for a financial services business — new-customer funnel, lifecycle messaging and channel mix redesigned and running end-to-end within two quarters.

30%

Average conversion, retention offer programme

From a retention offer programme built for a marketplace business — behavioural triggers and win-back offers converting roughly three in ten at-risk customers back to active.

10x

ROI on platform spend in 12 months

From consolidating a fragmented martech stack for a B2B marketplace business onto a single platform, paying back more than ten times its annual cost within a year.

TL;DR

B2B lifecycle marketing for online marketplaces and SaaS — teams built and run across 30 countries.

Say hello.

Email me

BERLIN · EU
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