Six ways I work with marketing teams.

Here’s what I focus on — from the data model that a CRM programme actually runs on, to the leadership and coaching that keeps it running.

CRM strategy & architecture

The customer data and messaging model your business actually runs on.

Customer data model and event taxonomyMessage and channel strategyProgramme roadmap and prioritisation

Lifecycle & retention programs

Onboarding, engagement and win-back journeys that hold up past the first quarter.

Onboarding and activation journeysEngagement and reactivationWin-back and churn triggers

Marketing automation build-out

Getting campaigns out of the deck and into a platform that sends them — built with AI where it's faster, shipped when I say it's ready.

Campaign and journey configurationAI-assisted templates and dynamic contentQA, deliverability and send governance

Martech stack & integrations

Choosing, connecting and decommissioning tools so data arrives where it is needed.

Tool selection and consolidationCRM, CDP and ESP integrationDecommissioning legacy systems

Data, segmentation & audiences

Audiences built from behaviour, and maintained as the business changes.

Behavioural segmentationAudience sync across channelsReporting and measurement

Leadership & coaching

Teams and habits that keep the programme running after I leave.

Team structure and hiringGoal setting and performanceInterim marketing leadership

Platforms

Customer.io, PipeDrive, Marketo, Mailchimp, Microsoft Dynamics, Salesforce, Pardot.

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